How important is it to make your guests satisfied at your event? Extremely. Attendees are the people that will recommend or criticize the job you have done, so we must really take their opinions into account. What can we do to get an idea of how they felt during and after the event?
Creating post-events surveys to collect feedback from your attendees is the key here. Be specific with your questions. The typical “scale of 1 to 10” questions is a good place to start.
Example of open and scale questions:
- Would you recommend this event to a friend/colleague?
- Was the temperature to your liking?
- Did our event live up to your expectations? Why or why not?
- What would you add to the event (e.g. better food, more staffers) to make it better?
- If you were to describe the event to a friend through a tweet, what would you say?
- Indicate how long will it take. People don’t want to waste their time; keep it short and simple.
- Add an incentive to the survey. Give them a promotional code or free trial… they will more likely spend time to complete your survey.
- Promote sharing feedback on social media. It’s more accessible to your attendees and it will increase participation.
- Use free online tools like SurveyMonkey to create your survey. It’s used for different kinds of event,– check out what are their recommended questions for event planners.
Do you have any other ideas? What else can we do to find out if guests are having a good experience or not?