Event Management · Event Planning

How to measure the success of your event

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You probably feel a weight lifted off your shoulders once an event is over. All event managers feel this way when the event they have been planning for months ends. However, after this feeling of freedom, you want to know what the attendees’ thoughts are about the event. And while you’re at it, why not get some feedback from the organization or company?

How do we measure the success of an event?

  1. Analyzing social media activity
  2. Realizing post-event surveys to measure attendees’ satisfaction
  3. Measuring revenue against costs
  4. Sponsors and suppliers’ satisfaction
  5. Registration numbers
  6. Media impact

If you are looking for more information related to this topic, here is a guide that explains ROI – Return on Investment – in events made by DoubleDutch that will complement my post. Any other ideas?

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