Today I want to share with you my personal list of Public Relations books. In my opinion, these are 4 books that anyone interested in PR should start reading. It’s true that there are other essential books I didn’t mention like Crystallizing Public Opinion by Edward L. Bernays or Confessions of an Advertising Man by David Ogilvy. If I were in your shoes, I would start with these 4 to get a clear idea of what working in Public Relation entails.
- How to win friends and influence people – Dale Carnegie
In my eyes, this is my absolute, hands-down number one. It’s the definitive book to understand the importance of dealing with people in business. It’s about focusing on others before focusing on yourself or your business. Paying attention to others and showing them real appreciation for their work will in turn make you a successful person. According to Carnegie, no one will care about your business if you don’t care about them first.
- Effective Public Relations – Scott M. Cutlip, Allen H. Center, Glen M. Broom
This book has been called “The bible of Public Relations”. It’s a very complete book about theory, concepts, principles, management and practices. This is a useful resource for those who are being introduced to Public Relations and it updates every 5 years with new cases and perspectives.
- The Art of Perception – Robert Leaf
This reading is about war stories about PR from a man that led the PR industry for approximately 50 years. All his stories are still valid today and teach us something new about the field. What’s better than learning from the best professionals and their experiences?
- Rogue Elephants – Jane Hunt
This book will surprise you for its author’s warmth. It explains stories about how an experienced PR practitioner successfully deals with all kind of cases. It makes you realize that Public Relations are needed in situations that you wouldn’t have thought before.
Have you already read any of them? What are your thoughts about it? Share them with me!