Public Relations

8 questions and answers to overcome a PR first interview

PR job interview

Monday at 7.30am in the morning. Beep, beep, beep! The alarm sounds and you start getting ready for your first PR interview at 9.30am. Today is an important day for you. After taking a shower you sit down to have some breakfast, drink some coffee and review some answers that you have prepared for the interview. But, did you get the most important ones? I don’t think you should leave your house without reading these questions and answers to overcome your PR first interview.

This post will go further than the standard interview questions. All these questions are still very important, but today we want to focus specifically on PR interview questions. Let’s take a quick look at what the basic interview questions are. Don’t forget to prepare some good answers to impress the PR company. Some examples of these questions are:

  • What are your biggest strengths and weaknesses?
  • Why do you want to work here?
  • Why should we hire you?
  • Where do you see yourself in 5 years?

If you don’t know how you should answer these questions there are some posts that can give you some ideas. But let’s go to the interesting part here, let’s see what are the 10 questions and how you can answer them in your first interview for a PR position.

1. Why do you want to work in Public Relations?

All the answers are correct. Take your time to think why you chose Public Relations as your career, what brought you to that, why does PR inspire you. All answers are correct, just speak from your heart.

2. What is your writing experience?

Writing skills are something fundamental for a PR professional. You should be able to express ideas with a clear message, ideas that are impossible to misunderstand. Get some writing samples ready to show them, they will want to see how good you are!

3. What media resources do you read on you day a day?

Staying tuned to the latest news in the industry is necessary. They want to see that you have this hunger of discovering the evolution of the PR sector. Make sure you mention recognized media that has a good reputation, as this is related with the quality of content. Good examples would be comPRehension, PR week and Event Marketer. Moreover, if you keep gaining knowledge, you will be able to apply it to your work; so they will like it 😉

4. How would you contact and communicate with a reporter?

First of all, you will do research on the reporter. You want to inquire about their preferences, styles, motivations… before approaching. After, you need to follow up on them (knowing that some of them need more persistence than others) and watch out with the final content (some of them might cheat and distort your content!).

To communicate with them social media networks are always a direct way of contacting and also the regular path like email and phone calls.

5. What skills do you have that can help to communicate better with the client?

Look back and think about how you communicated with your clients, what are the strategies that worked out better and give some examples. Take advantage of your past experiences and showcase them at your interview.

6. How would you find relevant contacts and resources?

Social Media is a great network to find influential people and new trends. It’s also great for keeping track of trendy stories and checking who is talking about them. Another option can be following influential people on social media and checking what resources they are posting and referring to on their posts.

7. How would you build a pitch?

Every pitch will be different, but try to find a common process to put a pitch together. For example, first thing you want to do is research. And after, you want to create a structure. Starting by finding facts that support the idea, why is it worth investment and what is its benefit.

8. How would you manage a crisis?

The key to this answer is simple: being hones and transparent. It’s good to show your customers that they can trust you.

At the end of the interview they will probably offer you the possibility to ask them some questions. This is not an innocent offer, they actually WANT YOU to ask them some questions. It shows a lot of interest from you, it means you care for the company and for the position. So, don’t forget to prepare a few questions for them!

Do you know any other questions that can be asked in a PR interview? Maybe, an experience that you want to share? I like hearing your stories, don’t be shy and comment below! I also leave you an infographic about this topic that was posted by The Huffington Post and made by one of my favorite PR blogs “PR in Your Pajamas”.


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